Buchan’s Carbolic Soap was produced in multiple versions which included tar, sulphur, dental, animal, laundry, and toilet soaps. “At Night Use Buchan’s Carbolic Soap: Standard for 20 Years” shows a marketing strategy and technique to capture the female audience into purchasing their soap. The silhouetted woman has no affliction of the skin such as a tan, freckles, rough or discolored skin because she has used Buchan’s Soap.