Cassandre’s “Dubonnet” could also be retitled “Going, Going, Gone!” Born Adolphe Mouron Cassandre (1901 – 1968), the artist revamped advertising with this poster, the first of its kind to be seen from fast-moving vehicles, viewable in rapid succession to form a complete idea. An extremely popular aperitif wine, Dubonnet was concocted by French wine seller Joseph Dubonnet in 1846 for his friends and family. The wine gained popularity, becoming the French Foreign Legion’s favorite beverage. As consumers return to classic cocktails, Dubonnet is enjoying a newfound popularity.

This art print was created using a sophisticated digital printer.  The Giclee printing process delivers a fine stream of archival ink on archival paper, resulting in vivid, pure color and exceptional detail that is suitable for museum or gallery display.