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Willi's Wine Bar, c.1984by Adolphe Mouron CassandreArt Print28 x 40 in (without border: 26 x 33 in) Item #: 1704314 List Price: Save 53%: Sale Price: $330.00 -$175.02 $154.98
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Groundbreaking French artist Cassandre (1901 – 1968) revitalized poster design and its psychological impact with ads intended to be seen from fast-moving vehicles. Born Adolphe Mouron Cassandre, he conceptualized a succession of posters that could be rapidly viewed to form a complete idea. He believed that an ad’s words and images must instantly evoke strong emotions and mental associations. Inspired by Cubism, his posters were very geometric and mathematically structured. Cassandre innovated several fonts, and always started his posters by first painting the text. A prolific artist, Cassandre also designed covers for Harper’s Bazaar as well as the Yves Saint Laurent logo. Published by Willi's Wine Bar in Paris. This is the first of the Willi's Wine Bar series dating back to 1984. A new poster is created each year.
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