Published September 15, 1952
While this image is populated by several characters, only one is in focus. A man wears a khaki raincoat by Alligator while wielding an umbrella and awaiting what appears to be his ride. The women in the background appear as out-of-focus wraiths, although their shoes remain mostly in focus. The black and white photograph, by John Rawlings, appeared in the September 15, 1952, Vogue.
Photo licensed from the Condé Nast Collection, home of The New Yorker, Vogue, Vanity Fair and other popular brands. Find this and other artwork at the Condé Nast Collection.
John Rawlings (1912 – 1970) single-handedly gave commercial fashion photography a sharp artistic focus. He transformed it into a medium brimming with color, light and fascinating composition. Rawlings created over 200 magazine covers for Conde-Nast. When his work for “Vogue” and “Glamour” hit the stands, sales and respect for fashion photography skyrocketed.