Published October 1, 1948
One of the first lensmen to elevate fashion photography to an art form, John Rawlings is known for iconic, glamorous images with a certain underlying mystique. In this photograph, from the October 1, 1948, Vogue, he captures from above a model in a made-to-order chocolate brown taffeta gown by Mark Morning, worn with a matching Baum Martens fur shrug and bronze Delman slippers.
Photo licensed from the Condé Nast Collection, home of The New Yorker, Vogue, Vanity Fair and other popular brands. Find this and other artwork at the Condé Nast Collection.
John Rawlings (1912 – 1970) single-handedly gave commercial fashion photography a sharp artistic focus. He transformed it into a medium brimming with color, light and fascinating composition. Rawlings created over 200 magazine covers for Conde-Nast. When his work for “Vogue” and “Glamour” hit the stands, sales and respect for fashion photography skyrocketed.