Published November 15, 1938
This black and white photograph by John Rawlings depicts an elaborate hairstyle created by Louis of the American Hair Design Institute. The model's hair was curled before being pulled behind her ears, demonstrating an ideal style for women with thin hairlines. She wears a simple black silk crepe dress paired with a multistrand beaded necklace. The image appeared in the November 15, 1938, Vogue, during Rawlings's early years with Condé Nast. The noted fashion photographer would go on to create more than 200 Vogue and Glamour covers—in addition to thousands of feature portraits—during his 30 years with the company in the mid-20th century.
Photo licensed from the Condé Nast Collection, home of The New Yorker, Vogue, Vanity Fair and other popular brands. Find this and other artwork at the Condé Nast Collection.
John Rawlings (1912 – 1970) single-handedly gave commercial fashion photography a sharp artistic focus. He transformed it into a medium brimming with color, light and fascinating composition. Rawlings created over 200 magazine covers for Conde-Nast. When his work for “Vogue” and “Glamour” hit the stands, sales and respect for fashion photography skyrocketed.