Published March 1, 1938
A woman models the latest lingerie in this Toni Frissell photograph, which appeared in the March 1, 1938, Vogue. She wears a satin and net girdle by Treo and a bra by MaidenForm as she begins to pull a sheet around her. The dramatic lighting and intimate gestures give this work a true portrait feel.
Photo licensed from the Condé Nast Collection, home of The New Yorker, Vogue, Vanity Fair and other popular brands. Find this and other artwork at the Condé Nast Collection.
Pioneering and inventive, Toni Frissell (1907 – 1988) captured an abundance of action with a still camera. Taking photography out of the studio while working for Vogue and Harper’s Bazaar, Frissell shot pioneering fashion photos of models outdoors. She was Sports Illustrated’s first female photographer, and one of the only women in sports photography for several decades. During World War II, Frissell took battlefront photos, utilizing the compelling images to bolster support for women and African-Americans in the military. Creating candid-looking photos with small cameras, Frissell produced 340,000 images in her lifetime.