Published June 1, 1944
Photographer John Rawlings crouched down at floor level to take this shot of a woman posing behind a bicycle. A curious lighting effect makes the bike's shadows project dramatically on the wall. The model wears a green silk shantung blouse and shorts set, and a gingham shirt is wrapped around her waist. She pairs this sporty look with sunglasses and ankle-strap ballerina flats. The photograph, one of thousands created by Rawlings during his 30 years with Condé Nast, appeared in the June 1, 1944, Vogue.
Photo licensed from the Condé Nast Collection, home of The New Yorker, Vogue, Vanity Fair and other popular brands. Find this and other artwork at the Condé Nast Collection.
John Rawlings (1912 – 1970) single-handedly gave commercial fashion photography a sharp artistic focus. He transformed it into a medium brimming with color, light and fascinating composition. Rawlings created over 200 magazine covers for Conde-Nast. When his work for “Vogue” and “Glamour” hit the stands, sales and respect for fashion photography skyrocketed.