Published July 1, 1953
John Rawlings turns to the beach in this photograph, which appeared in the July 1, 1953, Vogue. The blissful model wears a dark brown strapless bathing suit by Givenchy. The mix of chestnut, orange, sand, and turquoise hues make this shot especially vibrant, creating a desire for escapism that this work affords the viewer.
John Rawlings (1912 – 1970) single-handedly gave commercial fashion photography a sharp artistic focus. He transformed it into a medium brimming with color, light and fascinating composition. Rawlings created over 200 magazine covers for Conde-Nast. When his work for “Vogue” and “Glamour” hit the stands, sales and respect for fashion photography skyrocketed.