Published January 1, 1944
This photograph alludes to a carefree cruise scene, but the setting was actually created in a studio. A model reclines under a large-brimmed pink sun hat. Cigarette in hand, she rests her red espadrille-clad feet on a rail resembling a ship's mast. A pair of raffia shoes, a red silk scarf, and eyeglasses hang from the rail. The John Rawlings photograph, one of thousands created by the fashion photographer during his 30 years with Condé Nast, appeared in the January 1, 1944, Vogue. Rawlings created more than 200 Vogue and Glamour covers and numerous feature photographs during the mid-20th century.
Photo licensed from the Condé Nast Collection, home of The New Yorker, Vogue, Vanity Fair and other popular brands. Find this and other artwork at the Condé Nast Collection.
John Rawlings (1912 – 1970) single-handedly gave commercial fashion photography a sharp artistic focus. He transformed it into a medium brimming with color, light and fascinating composition. Rawlings created over 200 magazine covers for Conde-Nast. When his work for “Vogue” and “Glamour” hit the stands, sales and respect for fashion photography skyrocketed.