Published August 1, 1944
In a woman's ensemble, the hat was not simply an accessory but an essential element to her total look. John Rawlings photographed this lovely vermilion velvet hat with rose appliqués by Bonwit Teller for the cover of the August 1, 1944, Vogue, emphasizing its beauty and prestige.
Photo licensed from the Condé Nast Collection, home of The New Yorker, Vogue, Vanity Fair and other popular brands. Find this and other artwork at the Condé Nast Collection.
John Rawlings (1912 – 1970) single-handedly gave commercial fashion photography a sharp artistic focus. He transformed it into a medium brimming with color, light and fascinating composition. Rawlings created over 200 magazine covers for Conde-Nast. When his work for “Vogue” and “Glamour” hit the stands, sales and respect for fashion photography skyrocketed.