Published April 1, 1948
In this painterly portrait-style photograph, a model sits respectfully, head bowed, in focus. She wears Traina-Norell's black silk taffeta gown, accented with roses and lace-bound organdy. Her leghorn hat has a grosgrain ribbon and silk flowers; it was made to order at Henri Bendel. The enchanting John Rawlings image appeared in the April 1, 1948, Vogue. Rawlings created more than 200 Vogue and Glamour covers, in addition to thousands of feature photographs, during his mid-20th-century tenure with the magazines.
Photo licensed from the Condé Nast Collection, home of The New Yorker, Vogue, Vanity Fair and other popular brands. Find this and other artwork at the Condé Nast Collection.
John Rawlings (1912 – 1970) single-handedly gave commercial fashion photography a sharp artistic focus. He transformed it into a medium brimming with color, light and fascinating composition. Rawlings created over 200 magazine covers for Conde-Nast. When his work for “Vogue” and “Glamour” hit the stands, sales and respect for fashion photography skyrocketed.