The eight steaming cups of coffee in the poster “Victoria Arduino” show off the bold new style of advertising made famous by Italian artist Leonetto Cappiello (1875 – 1942). A former caricaturist, Cappiello became the most influential artist of the early 20th century by using advertising to link products with riveting imagery and vivid colors. Cappiello’s bold, playful work enlivened ads for travel, beverages and entertainment, and still sets artistic standards today.
Called the father of the modern poster, Italian artist Leonetto Cappiello (1875 – 1942) made advertising posters modern and collectible. Cappiello, who was self-taught, began as a caricaturist and escalated to the early 20th century’s most acclaimed European artist. Cleverly linking products with vivid, memorable images, he produced 1,000 imaginative posters for beverages, ballet, literature, plays, travel and music halls in four decades. Leading the Art Deco movement, Cappiello’s techniques are still vital to modern advertising.
This art print displays sharp, vivid images with a high degree of color accuracy. A member of the versatile family of art prints, this high-quality reproduction represents the best of both worlds: quality and affordability. Art prints are created on paper similar to that of a postcard or greeting card using a digital or offset lithography press.
- Great Quality Paper
- Perfect Size
- This Is A Gorgeous Print
- Vibrant Colors
- Visually Appealing
- Vivid Detail
- Age:
- 65 or older
- Gender:
- Female
- Display Location:
- Kitchen
By 66thud
from Berkeley, CA
- Perfect Size
- Vibrant Colors
- Visually Appealing
- Vivid Detail
- Accent Piece
- Decoration
- Fill Wall Space
- Age:
- Prefer not to answer
- Gender:
- Male
- Display Location:
- Kitchen
By Beadybelle
from Vancouver, BC
- Great Quality Paper
- Perfect Size
- Vibrant Colors
- Age:
- 45 – 49
- Gender:
- Female
- Display Location:
- Kitchen
Posted on: 1/5/2012
4.0i would still buy this product again
By sooz
from victoria australia
- Great Quality Paper
- Perfect Size
- Vibrant Colors
- Visually Appealing
- Vivid Detail
- Colour slightly different
- Not as Expected
- Accent Piece
- Decoration
- Fill Wall Space
- Inspiration
- Age:
- 40 – 44
- Gender:
- Female
- Display Location:
- Kitchen
- Vibrant Colors
- Visually Appealing
- Age:
- 55 – 59
- Gender:
- Male
- Display Location:
- Living Room