Published in April, 1940 by Macfadden Publications, Inc. Cover: Ann Sheridan, Warner Brothers by George Hurrell. Still famous today for their lushly-colored cover art, True Romance and True Love were the first celebrity-gossip magazines. Both were originally devoted to tales of love “written by real people, not paid writers.” Eventually their editorial coverage was expanded to include the love lives of movie stars. This bold idea of publisher Bernarr Macfadden – who began his publishing empire back in 1919 -- proved so wildly successful that his magazines had the highest circulation numbers of any in the industry. The signature covers of all his magazines were often photographs that had been enhanced by hand-painting.