Published in September, 1947 by Macfadden Publications. Cover: Kodachrome by Charles Kellaway of Christenson Studios. Article headlines: "Fifty-Fifty Chance" Kodachrome was a type of color reversal film introduced by Eastman Kodak in 1935. It was one of the first successful color materials and was used for both cinematography and still photography producing a brilliant color photograph. It had a great color palette. It wasn't too garish. Kodachrome had more poetry in it, a softness, an elegance.