Published in March, 1950 by macfadden Publications. Cover: Ektachrome by Irving C. Christenson Christy Studios. Sweater by Mademoiselle Fifth Avenue, Messing Knitwear. Articles on cover: "I'm a Runaway" "Second Husband" "The Man I Wanted" As the publisher of TRUE ROMANCE , TRUE LOVE, and TRUE STORIES magazines – among many others – Bernarr McFadden established a recognizable cover style and enlisted the talents of the pre-eminent magazine illustrators of the day . His obsession with nutrition and exercise have led many to consider him the father of the modern-day health and fitness movement. Certainly it influenced the defining rosy-cheeked, healthy glow of the women and men featured on the covers of his magazines.