Published July 12, 1924
The American Golfer cover of July 12, 1924, features a James Montgomery Flagg illustration of a woman wearing an American flag dress, about to make a golf shot. Behind her holding her golf bag, is her caddie Uncle Sam. A typical Flagg Girl (dressed appropriately), she represents the independent and athletic spirit of the women from that period.
Photo licensed from the Condé Nast Collection, home of The New Yorker, Vogue, Vanity Fair and other popular brands. Find this and other artwork at the Condé Nast Collection.
Artist and illustrator James Montgomery Flagg’s famous, patriotic Uncle Sam has remained a steadfast icon since its creation for the war effort during WWI. Flagg (1877 – 1960) minimized modeling expenses by using his own face for his iconic Uncle Sam image. Based upon a few drawings, St. Nicholas Magazine hired him when he was only 12 years old, and by age 15 he was a staff artist for Life and Judge. Flagg’s artwork was published by almost every major magazine, and he was elected to the Society of Illustrators Hall of Fame in 1980.