Published January 27, 1923
The American Golfer cover of January 27, 1923, features a James Montgomery Flagg illustration of an man in winter clothing curling (with brush and stone) with the text, 'Soop It, Mon!' underneath. Though more common in Canada and Northern Europe, curling enjoyed some popularity as a winter sport in New England and other areas.
Photo licensed from the Condé Nast Collection, home of The New Yorker, Vogue, Vanity Fair and other popular brands. Find this and other artwork at the Condé Nast Collection.
Artist and illustrator James Montgomery Flagg’s famous, patriotic Uncle Sam has remained a steadfast icon since its creation for the war effort during WWI. Flagg (1877 – 1960) minimized modeling expenses by using his own face for his iconic Uncle Sam image. Based upon a few drawings, St. Nicholas Magazine hired him when he was only 12 years old, and by age 15 he was a staff artist for Life and Judge. Flagg’s artwork was published by almost every major magazine, and he was elected to the Society of Illustrators Hall of Fame in 1980.