Called the father of the modern poster, Italian artist Leonetto Cappiello (1875 – 1942) made advertising posters modern and collectible. Cappiello, who was self-taught, began as a caricaturist and escalated to the early 20th century’s most acclaimed European artist. Cleverly linking products with vivid, memorable images, he produced 1,000 imaginative posters for beverages, ballet, literature, plays, travel and music halls in four decades. Leading the Art Deco movement, Cappiello’s techniques are still vital to modern advertising.
This giclée print offers beautiful color accuracy. Giclée (French for “to spray”) is a printing process where millions of ink droplets are sprayed onto the paper’s surface creating natural color transitions. The high-quality paper (235 gsm) is a great option for framing with its smooth, acid free surface.