French artist Jules Chéret (1836 – 1932) arranged color with a maestro’s touch. Studying the works of Rubens and other esteemed artists, Chéret created incomparably dazzling posters and invented color lithography, which revolutionized printing and advertising. He produced huge, unique and fantastic posters for cabarets, theaters, novels, beverages, cosmetics and a spectrum of other outlets. Chéret struck an unparalleled balance between the fantasy and reality of colors, transformed lithography into art, and is still considered the unrivaled “Master of the Poster.”