It was no obvious idea to include a work from Koons’s famous “Celebration Series” in an art print edition for a Football World Cup. This is probably why Jeff Koons liked it. The “Celebration Series” was begun in 1994 with the “Balloon Dog” sculptures. Koons later added Valentine hearts, diamonds, Easter eggs, tulips, and “Balloon Flower” sculptures. The series also includes sixteen oil paintings, one of which is the “Pink Bow”.
Jeff Koons (1955-) is not only said to be the most successful artist of our time, he is often also referred to as the superstar of post-pop. Koons resists such comments: "A viewer might at first see irony in my work... but I see none at all. Irony causes too much critical contemplation". Koons' crucial point is to reject any hidden meaning in his artwork. The meaning is only what one perceives at first glance.
Koons transfers everyday objects and icons of popular and domestic culture such as Hoover vacuum cleaners, shampoo machines, and polishers into works of art. Rather than criticizing the consumerism of the modern world, he celebrates it. In 2007, Koons´s artwork “Hanging Heart” from the Celebration Series sold at Sotheby’s in New York for US $23.6 million becoming, at the time, the most expensive piece by a living artist ever auctioned.