Viewers are viscerally enticed to dig in to “Pates Baroni” as enthusiastically as its subject digs into his plate of pasta. By Leonetto Cappiello (1875 – 1942), a former caricaturist who became a forerunner of modern advertising, it showcases his technique of using exaggerated colors, subjects and humor to create a vivid memory of the products he painted. In 40 years he produced 1000 cutting-edge posters, leading the Art Deco movement and setting the precedent for today’s advertising techniques.
Called the father of the modern poster, Italian artist Leonetto Cappiello (1875 – 1942) made advertising posters modern and collectible. Cappiello, who was self-taught, began as a caricaturist and escalated to the early 20th century’s most acclaimed European artist. Cleverly linking products with vivid, memorable images, he produced 1,000 imaginative posters for beverages, ballet, literature, plays, travel and music halls in four decades. Leading the Art Deco movement, Cappiello’s techniques are still vital to modern advertising.
This art print displays sharp, vivid images with a high degree of color accuracy. A member of the versatile family of art prints, this high-quality reproduction represents the best of both worlds: quality and affordability. Art prints are created on paper similar to that of a postcard or greeting card using an offset lithography press.
Posted on: 11/22/2011
4.0LOVE IT!! Great quality & great service.
By Magic Maria
from Sydney, Australia
- Great Quality Paper
- Perfect Size
- Vibrant Colors
- Visually Appealing
- Vivid Detail
- Age:
- 35 – 39
- Gender:
- Female
- Display Location:
- Kitchen
Posted on: 10/4/2011
4.0I'm in Italy again, Love it!
By Genny
from Las Vegas, Nv
- Great Quality Paper
- Vibrant Colors
- Visually Appealing
- Vivid Detail
- Age:
- 60 – 64
- Gender:
- Female
- Display Location:
- Kitchen
Posted on: 9/30/2010
4.0very happy with product
By Anthony
from Melbourne, Australia
- Attractive Frame Design
- Nice Workmanship
- Perfect Size
- Vibrant Colors
- Visually Appealing
- Age:
- 35 – 39
- Gender:
- Male
- Display Location:
- Hallway
Posted on: 5/25/2010
5.0nice quality, great service
By ragusa
from zagreb, croatia
- Perfect Size
- Vibrant Colors
- Visually Appealing
- Age:
- 35 – 39
- Gender:
- Female
- Display Location:
- Dining Room