Parapluie-Revel, c.1922 Giclee Print by Leonetto Cappiello at AllPosters.com

Viewers are viscerally enticed to dig in to “Pates Baroni” as enthusiastically as its subject digs into his plate of pasta. By Leonetto Cappiello (1875 – 1942), a former caricaturist who became a forerunner of modern advertising, it showcases his technique of using exaggerated colors, subjects and humor to create a vivid memory of the products he painted. In 40 years he produced 1000 cutting-edge posters, leading the Art Deco movement and setting the precedent for today’s advertising techniques.

Called the father of the modern poster, Italian artist Leonetto Cappiello (1875 – 1942) made advertising posters modern and collectible. Cappiello, who was self-taught, began as a caricaturist and escalated to the early 20th century’s most acclaimed European artist. Cleverly linking products with vivid, memorable images, he produced 1,000 imaginative posters for beverages, ballet, literature, plays, travel and music halls in four decades. Leading the Art Deco movement, Cappiello’s techniques are still vital to modern advertising.

This art print was created using a sophisticated digital printer. The Giclee printing process delivers a fine stream of archival ink on archival paper, resulting in vivid, pure color and exceptional detail that is suitable for museum or gallery display.

Average Customer Rating

by PowerReviews

Parapluie-Revel, c.1922

4.0

(based on 1 review)

Reviewed by 1 customer

Displaying review 1

Posted on: 5/2/2011

4.0

Vibrant poster with loads of character

By BB

from tasmania, Australia

Pros

Perfect Size
Vibrant Colors
Visually Appealing
Vivid Detail

Cons

Purchase Reason

Accent Piece

Comments:

I bought the biggest size of this poster for maximum impact, and I love it! I bought it unframed and had it framed locally, which was expensive as it is so big, but it's exactly what I wanted. The only mild disappointment is that the yellow in the poster is brighter, and not as deep and moody as I has expected.

Displaying review 1