Viewers are viscerally enticed to dig in to “Pates Baroni” as enthusiastically as its subject digs into his plate of pasta. By Leonetto Cappiello (1875 – 1942), a former caricaturist who became a forerunner of modern advertising, it showcases his technique of using exaggerated colors, subjects and humor to create a vivid memory of the products he painted. In 40 years he produced 1000 cutting-edge posters, leading the Art Deco movement and setting the precedent for today’s advertising techniques.
Called the father of the modern poster, Italian artist Leonetto Cappiello (1875 – 1942) made advertising posters modern and collectible. Cappiello, who was self-taught, began as a caricaturist and escalated to the early 20th century’s most acclaimed European artist. Cleverly linking products with vivid, memorable images, he produced 1,000 imaginative posters for beverages, ballet, literature, plays, travel and music halls in four decades. Leading the Art Deco movement, Cappiello’s techniques are still vital to modern advertising.
This giclée print delivers a vivid image with maximum color accuracy and exceptional resolution. The standard for museums and galleries around the world, giclée is a printing process where millions of ink droplets are “sprayed” onto high-quality paper. With the great degree of detail and smooth transitions of color gradients, giclée prints appear much more realistic than other reproduction prints. The high-quality paper is acid free with a smooth surface.
- Perfect Size
- Vibrant Colors
- Visually Appealing
- Vivid Detail
- 35 – 39
- Display Location: