Called the father of the modern poster, Italian artist Leonetto Cappiello (1875 – 1942) made advertising posters modern and collectible. Cappiello, who was self-taught, began as a caricaturist and escalated to the early 20th century’s most acclaimed European artist. Cleverly linking products with vivid, memorable images, he produced 1,000 imaginative posters for beverages, ballet, literature, plays, travel and music halls in four decades. Leading the Art Deco movement, Cappiello’s techniques are still vital to modern advertising.
This original lithographic poster was produced in an unknown edition size. Published in 1920, and hand mounted onto linen according to the strictest conversation methods for original, vintage posters.
A lithography printing press gives this fine art print its vivid and sharp appearance. The standardized printing plates and proofing process guarantee that each print displays colors precisely as the artist or publisher intended.