Groundbreaking French artist Cassandre (1901 – 1968) revitalized poster design and its psychological impact with ads intended to be seen from fast-moving vehicles. Born Adolphe Mouron Cassandre, he conceptualized a succession of posters that could be rapidly viewed to form a complete idea. He believed that an ad’s words and images must instantly evoke strong emotions and mental associations. Inspired by Cubism, his posters were very geometric and mathematically structured. Cassandre innovated several fonts, and always started his posters by first painting the text. A prolific artist, Cassandre also designed covers for Harper’s Bazaar as well as the Yves Saint Laurent logo.
This giclée print delivers a vivid image with maximum color accuracy and exceptional resolution. The standard for museums and galleries around the world, giclée is a printing process where millions of ink droplets are “sprayed” onto high-quality paper. With the great degree of detail and smooth transitions of color gradients, giclée prints appear much more realistic than other reproduction prints. The high-quality paper is acid free with a smooth surface.