Etoile du Nord

By: Adolphe Mouron Cassandre Item #: 395118 395118
Etoile du Nord Giclee Print
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  by Adolphe Mouron Cassandre   Item #: 395118
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Note - The watermark above (\AllPosters\") will not appear on the artwork itself.
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Pioneering poster artist Cassandre skyrocketed to fame when he created one of his first ads, “Étoile du Nord.” Utilizing a strong, streamlined style and inventive lettering, the artist born Adolphe Mouron Cassandre (1901 – 1968) revolutionized poster design. Created to be viewed from fast-moving vehicles, “Étoile du Nord” rapidly draws the eye from the central “V” at the bottom, to the star at the top, and then through the surrounding words. Despite its minimal colors, the strong contrast between the dark background and the silvery white tracks creates a strikingly compelling effect.
Groundbreaking French artist Cassandre (1901 – 1968) revitalized poster design and its psychological impact with ads intended to be seen from fast-moving vehicles. Born Adolphe Mouron Cassandre, he conceptualized a succession of posters that could be rapidly viewed to form a complete idea. He believed that an ad’s words and images must instantly evoke strong emotions and mental associations. Inspired by Cubism, his posters were very geometric and mathematically structured. Cassandre innovated several fonts, and always started his posters by first painting the text. A prolific artist, Cassandre also designed covers for Harper’s Bazaar as well as the Yves Saint Laurent logo.
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without border: 17 x 23 in
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  • Giclee Print
  • This giclée print delivers a vivid image with maximum color accuracy and exceptional resolution. The standard for museums and galleries around the world, giclée is a printing process where millions of ink droplets are “sprayed” onto high-quality paper. With the great degree of detail and smooth transitions of color gradients, giclée prints appear much more realistic than other reproduction prints. The high-quality paper is acid free with a smooth surface.
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