Pioneering poster artist Cassandre skyrocketed to fame when he created one of his first ads, “Étoile du Nord.” Utilizing a strong, streamlined style and inventive lettering, the artist born Adolphe Mouron Cassandre (1901 – 1968) revolutionized poster design. Created to be viewed from fast-moving vehicles, “Étoile du Nord” rapidly draws the eye from the central “V” at the bottom, to the star at the top, and then through the surrounding words. Despite its minimal colors, the strong contrast between the dark background and the silvery white tracks creates a strikingly compelling effect.
Groundbreaking French artist Cassandre (1901 – 1968) revitalized poster design and its psychological impact with ads intended to be seen from fast-moving vehicles. Born Adolphe Mouron Cassandre, he conceptualized a succession of posters that could be rapidly viewed to form a complete idea. He believed that an ad’s words and images must instantly evoke strong emotions and mental associations. Inspired by Cubism, his posters were very geometric and mathematically structured. Cassandre innovated several fonts, and always started his posters by first painting the text. A prolific artist, Cassandre also designed covers for Harper’s Bazaar as well as the Yves Saint Laurent logo.