El Abuelo, Vino Rancio de Aragon

Called the father of the modern poster, Italian artist Leonetto Cappiello (1875 – 1942) made advertising posters modern and collectible. Cappiello, who was self-taught, began as a caricaturist and escalated to the early 20th century’s most acclaimed European artist. Cleverly linking products with vivid, memorable images, he produced 1,000 imaginative posters for beverages, ballet, literature, plays, travel and music halls in four decades. Leading the Art Deco movement, Cappiello’s techniques are still vital to modern advertising.

This art print was created using a sophisticated digital printer. The Giclee printing process delivers a fine stream of archival ink on archival paper, resulting in vivid, pure color and exceptional detail that is suitable for museum or gallery display.