“Cirio” by poster designer Leonetto Cappiello (1875 – 1942) is a poster that is literally bursting with ripeness and color. A successful Italian artist, Cappiello applied his advertising sense to his posters, creating powerfully evocative images that fostered strong emotional connections to the products being sold. Despite his early career as a magazine caricaturist, Cappiello only rose to fame after 1900 when he began a four decade career creating as many as 1000 different posters.