Called the father of the modern poster, Italian artist Leonetto Cappiello (1875 – 1942) made advertising posters modern and collectible. Cappiello, who was self-taught, began as a caricaturist and escalated to the early 20th century’s most acclaimed European artist. Cleverly linking products with vivid, memorable images, he produced 1,000 imaginative posters for beverages, ballet, literature, plays, travel and music halls in four decades. Leading the Art Deco movement, Cappiello’s techniques are still vital to modern advertising.
This print is transferred to an artist-grade cotton canvas. The fine pebble texture of the UV coating creates a matte luster that eliminates flare. The Museum Wrap provides a clean, finished look from front, side and back. The canvas is wrapped around 1 ? inch wood support bars.