“Bourdou” is one of 1000 images created by artist Leonetto Cappiello (1875 – 1942) whose playful, boldly colored posters made the products they advertised unforgettable. His work revolutionized advertising posters into a contemporary art form, creating a strong, positive association between products and the fun images in which they were painted. Crossing stylistic boundaries, Cappiello was a top European artist of the early 20th century, and his work continues to strongly inspire modern lithographers.