The joyous advertising poster “Aix-Les-Bains” by Leonetto Cappiello (1875 – 1942) is one of nearly 1000 posters created by this well known and self taught Italian artist. Cappiello’s advertising genius can be seen in his simple, ecstatic figures, solid lines and bold colors. His charming, effective illustrations merged the popular Art Nouveau, Belle Epoque and Art Deco styles, making him one of the early 20th century’s most acclaimed European artists.
Called the father of the modern poster, Italian artist Leonetto Cappiello (1875 – 1942) made advertising posters modern and collectible. Cappiello, who was self-taught, began as a caricaturist and escalated to the early 20th century’s most acclaimed European artist. Cleverly linking products with vivid, memorable images, he produced 1,000 imaginative posters for beverages, ballet, literature, plays, travel and music halls in four decades. Leading the Art Deco movement, Cappiello’s techniques are still vital to modern advertising.