Italian artist Leonetto Cappiello (1875 – 1942), originally a caricaturist, created his distinctive “Absinthe” posters to advertise the now banned alcoholic beverage. As a result of the poster creation techniques which he created, Cappiello’s work has been an inspiration to many other lithographers and made him Europe’s most acclaimed artist of the early 20th century. A brilliant advertiser and artist, Cappiello, created nearly 1,000 posters whose boldly colors feature joyful, anonymous characters in simply and effectively focusing attention on the product being sold.
Called the father of the modern poster, Italian artist Leonetto Cappiello (1875 – 1942) made advertising posters modern and collectible. Cappiello, who was self-taught, began as a caricaturist and escalated to the early 20th century’s most acclaimed European artist. Cleverly linking products with vivid, memorable images, he produced 1,000 imaginative posters for beverages, ballet, literature, plays, travel and music halls in four decades. Leading the Art Deco movement, Cappiello’s techniques are still vital to modern advertising.